The Marketing Mix

There are cardinal elements to the market mix. These four elements consist of product, place, harm and promotion, also referred to as the ?four P?s?. all(prenominal) last(predicate) elements are just as equally important in contributing to the trade mastery of any participation. technology confidence multitude, also known as TAG guinea atomic number 29 is an fundamental law that utilizes the marketing mix to remain a profitable organization. They shortly read 117 segments across the United States and Canada. ?Technology pledge Group (TAG) is a national organization of preeminent independently possess telecommunications companies rigid in the United States and Canada? (Technology Assurance Group, 2003-2008). TAG National?s target market is a telecommunications company that legitimate sells oer $1 million in products annually, has at to the lowest peak 10 employees, and is no scalelike than 100 miles to the nearest surely TAG Member. Based on the size of the member?s marketplace, most territories are sole(a) to that member. This greatly increases their competitive progress and market dominance. In big metropolitan areas such as Los Angeles and Chicago, members enjoy geographic semi-exclusivity which dramatically limits the potential for conflict with a non TAG member competitor. This champions to make it having two competing members in the alike(p) area. The image is that TAG will help its member pop mop up the most dominant company of its kind within its geographical area.

Therefore, TAG is extremely selective in who they will face as a member and who they will pursue. ProductIn taking a look at the runner element, product, it can best be described as every a good or service that satisfies the needs of a customer. Since TAG National is a member service-based organization in the telecommunications industry, they have no tangible product for sale. They provide operate such as discounts on products, training for employees, and help in marketing their member?s businesses. TAG... If you want to get a full essay, order it on our website: Orderessay

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